pickworthbell communications

boutique public relations+branding+design firm

company overview



pickworthbell communications is an established boutique PR/branding/design firm based in the greater Washington, DC/Baltimore region and Cincinnati, Ohio. Since 2000, we have successfully launched, re-branded, developed publicity and advertising and social media strategies, and publicized over 30 arts, cultural nonprofits, architects, photographers, authors, interior designers, magazines, and fashion, beauty, restaurant, spa, and luxury retail businesses. We are master storytellers, branding clients as style icons and industry experts.
we
define and develop brands,
design websites and develop website content and strategy,
provide media and marketplace positioning,
orchestrate events,
develop and execute social media strategies,
develop and execute advertising plans.

Our exacting public relations approach is supported by strong media relationships and coherent and distinctively packaged press materials, website design and content strategy, and social media content that set clients apart from the outset. We build projects and brands through the creation of unexpected and thought-provoking vehicles. We are expert at tactical relationship development that increases client market share and enhances visibility opportunities. We have conceived and produced more than 30 events including an architecture lecture series showcasing contemporary Washington architecture, a design series featuring such talents as Piero Lissoni and Karim Rashid, and a series of panel discussions and exhibitions looking at emerging talent in the visual arts, architecture, interior, and furniture design.

about us



 



In a career shaped by immersion in the creative fields, principal Judith Turner-Yamamoto has worked in every aspect of the arts from alternative spaces, galleries, magazines, and museums, serving as curator, administrator, acting director, development and projects director, contributing editor, art critic, and head of public affairs, where she developed contacts in the museum, editorial, design, and arts communities. Prior to starting pickworthbell communications, she was head of public affairs for the Smithsonian's American Art Museum and its Renwick Gallery and a project director for SITES, the Smithsonian Institution Traveling Exhibition Service. She spent 15 years writing full-time on the arts, books, architecture, food, interiors and home products, fashion, travel, and design, securing over 1000 feature assignments in publications such as The Boston Globe Magazine, Elle, Interiors, City, Travel & Leisure, Colonial Homes, Home & Design, Neiman Marcus The Book, USAir Magazine, Hearst Special Publications, The Los Angeles Times, Classic American Homes, American Photo, and Southern Accents, and she continues to contribute to select publications. An award-winning fiction writer and poet, she graduated with high honors from Guilford College with Bachelor's degrees in art history and Spanish and holds a Masters degree in art history from the American University.



PBC/ Baltimore director Carrie Ann Williams is a marketing and branding specialist for architectural and design firms. Her experience includes over a decade as in-house marketing director for A/E companies. She began her career in communications as a media specialist for the Smithsonian's American Art Museum and the Renwick Gallery. She was an editor at American Style Magazine, and marketing and public relations director for Bibelot Bookstores, an independent chain in Baltimore, Maryland. She has a bachelor's degree in English & Art History from Salisbury University, Maryland, and a MBA from the University of Maryland, University College. Williams is an active member of the Society for Marketing Professional Services, the Urban Land Institute, and the Society of American Military Engineers.



Creative Consultant Amy Pickworth has extensive experience in the arts as a visual artist and teacher and, since 1993, as a writer and editor for various Smithsonian organizations, including the Smithsonian American Art Museum and the National Museum of the American Indian. Most recently shecompleted the film script and website for the retrospective Fritz Scholder: Indian/Not Indian, a major two-partexhibition on view at the Smithsonian National Museum of the American Indian in New York and Washington beginning November 2008.She works regularly with the Rhode Island School of Design and the RISD Museum and recently served as the marketing and public affairs coordinator for the FirstWorks Festival, a month-long series of performing-arts events sponsored by the city of Providence.Before moving to Rhode Island, Amy also wrote about galleries for washingtonpost.com. She graduated Phi Beta Kappa from Ohio Wesleyan University with a bachelor's degree in painting and drawing, and she holds an M.Ed. in arts education from the University of Maryland at College Park .



Communications Specialist Katie Mobley has extensive experience in website and social media content, technical, journalistic, creative, and marketing writing, as well as editing, research, and document creation. For the past eight years, Katie has written on travel, education, home products, food, and the arts, in such publications as Philadelphia Home. Katie graduated with honors from Washington College in Chestertown, Maryland with bachelor’s degrees in English and psychology and a minor in art history.

strategic partners



ABC Radio

American Institute of Architects , Washington Chapter

Amtrak's Acela

Art Academy of Cincinnati

Back Tree Service

Bang & Olufsen

Barefoot Wine & Bubbly

Bombay Sapphire

Capitol Pecha Kucha

Cassinelli's Glendale Nursery

Christiania Vodka

Cincinnati Center City Development Corporation

Cincinnati Park Board

Cincinnati Enquirer

Consulate-General of Japan in Detroit

DC Magazine

Elle Decor

Embassy of Japan in the United States of America

Essencha Tea House & Fine Teas

EVENTUS

Evian

Fashion Group International

Federal City Caterers

First Vine Import + Sales

Hemphill Fine Arts

HGC Construction, Inc.

HOME AND DESIGN Magazine

Japan America Society of Greater Cincinnati

Kimpton Hotels

Metropolitan Home

Metropolis

Mitchell Gold

Mount Adams Pavilion

Ohio Buddhist Vihara

Renaissance Hotel

Ripe

Saks Jandel

Sidra Forman Flowers

Simpson & Sons, Inc.

Spirit of Place-Spirit of Design

Structural Systems Repair Group

Surface

Thievery Corporation

THP Limited Inc.

Toyota Motor Engineering and Manufacturing North America, Inc.

Towne Properties

Ultraviolet

Van Praag Productions

Volanni

Washington Project for the Arts

Washington Spaces

Wayne Buildings, Inc.

WCPO-TV

WNKU Public Radio

client list



Authors / Books / Magazines

A-LIne Magazine

Elena Dorfman / Empire Falling

Literacy Works, Book Bash

Kim MacQuarrie / The Last Days of the Incas

Shinji Turner-Yamamoto / Global Tree Project

Travis Price / The Archaeology of Tomorrow

Tria Giovan / Sand Sea Sky - The Beaches of Sagaponack

Susan Vreeland / Luncheon of the Boating Party


Photography

Elena Dorfman

Tria Giovan

FotoDC

FotoFocus


Visual and Performing Arts / Nonprofits

City of Helsinki, Finland

DC Arts Commission

Embassy of Finland, Washington, DC

Filmfest DC , Washington 's International Film Festival

Global Tree Project

Greening America / Architect of the Capitol

Kyoto Art Walk

MusicNow

National Musical Arts

Row Gallery

Smithsonian Folklife Festival

Aviva Rahmani, Environmental Artist

Sun Foundation


Design / Architecture

Apartment Zero

Susan Beimler Interior Design

Boffi Georgetown

Contemporaria

Diane Gordy Design

Ella Scott Design

GTM Architects

Haleh Design

Helsinki Design Week

David Jones Architects

Kelley Interior Design

Kevin Kopil Furniture Design

Liz Levin Interiors / Liz Levin Nesting

Matthew Metzger

Medina

Mod Decor

Stephen Watkins Design

Tracy Morris Design

Travis Price Architects

718: Contemporary Wood Furniture

Taurus Development Group

Tissage du Monde

Vega

Vesta Home


Hospitality / Food

Hotel George / Bistro Bis

Helsinki Eat and Joy

Klaus K Hotel

OBIE'S by the sea

Ristorante Zebra

The Prime Rib


Beauty / Fashion

ARTHUR Christine

Denude Med

Elán Centers for Rejuvenation

POPPYOR.

Relish

Sanctuary DermaSpa+Salon

Sassoon Salon

Tenpachi Salon


Corporate

Ernst & Young

Carpenter Co.


Charity

Pittsburg AIDS Task Force

Washington Antiques Show

National Symphony Orchestra's Celebrations

National Symphony Orchestra's Decorators' Show House

selected placements



AP Wire Service

ABC Radio, Travel Detective

AIA/DC

AEQAI

Architectural Digest

The Artist’s Magazine

Arrive

Art & Antiques

Antiques

Antiques and Fine Art

B. Smith With Style

Baltimore Sun

Baltimore Alternative

Baltimore City Paper

Better Homes & Gardens

Bombaysapphire.com

Bon Appétit

Capitol File

CBS, The Morning Show

Chesapeake Home

Chesapeake Bay

Chicago Tribune

Cincinnati Enquirer

Cincinnati Magazine

CityBeat

City Magazine

Clear

CSPA - The Center for Sustainable Practice in the Arts

Cultureflux.com

DART Design Art Daily

DC One

DC Modern Luxury

Delta Sky

Details

Dwell

East Hampton Star

Elle Décor

express

Food & Wine

Fox TV

Georgetowner

Her

Home & Design

House & Garden Television (HG-TV)

Home/Style

House Beautiful

Interior Design

Interiors

La Lettre de la Photographie

Latin Profiles

Lucky

Lush

Luxe Interiors + Design

Metropolis

Metropolitan Home

Morning Edition, NPR

New England Home

New York Post

New York Times: Arts, House & Home, Dining In

New York Times T Magazine

One

PBS, WETA-TV

PDN - Photo District News

The Photo Review

Photographer's Forum

Pittsburgh Post Gazette

Portland Press Herald

PreservationNation - National Trust for Historic Preservation

Preview: Coldwell Banker

Rolling Stone

San Francisco Chronicle

Smithsonian Magazine

Shop! Etc.

Surface

Travel & Leisure

VM + SD

Voice of America

Wallpaper

Washington Blade

Washington Business Journal

Washington City Paper

Washington Flyer

Washington Home & Design

Washington Life

Washingtonian

Washington Post: Style, Home, Weekend, Business

Washington Post Magazine

washingtonpost.com

Washington Spaces

Washington Times

Washington Woman

Where

case studies



FOTOFOCUS Cincinnati

 

santeri tuori | forest curated by judith turner-yamamoto

During a two-year engagement with FOTOFOCUS Cincinnati, a new nonprofit photography organization, we worked on organization identity and the development, launch, branding, and programming of an upcoming month-long photography festival. First serving on the advisory committee, PBC became FOTOFOCUS spokesperson, promoting the organization and its forthcoming festival to city leaders, regional tourism bureau, and the 70 museums, galleries, universities, and neighborhood arts centers, that became exhibition venues. We developed all website messaging, video scriptwriting, press materials, and media outreach. We researched and executed a $100,000. national advertising campaign with 2.5 million impressions, negotiating all media buys and executing insertion orders. We edited, wrote content, and provided production management for a 64-page magazine inserted regionally in the New York Times and in CityBeat reaching an audience of 63,000.

doug + mike starn

alec soth

jocelyn allen

william albert allard

We brought on board 6 media partners -- The Cincinnati Enquirer, CityBeat, WNKU, Cincinnati Magazine, Aequai, and WKRC TV, negotiating partnership parameters. Highlights of secured press coverage include 3 New York Times placements, articles in 40 online magazines and blogs, and 42 placements in Cincinnati-based publications. Over 20,000 people attended FOTOFOCUS exhibitions and programming.




A-Line Magazine

We launched A-Line Magazine, a new women’s magazine with a unique niche among Greater Cincinnati media with its focus on locally sourced fashion and beauty trends, local style-maker profiles, and coverage of cultural, culinary, and crafty women and organizations. We developed all messaging and generated awareness in the media and in general audiences, as well as providing editorial staff media training and sales force talking points and training.

Secured media coverage included WNKU Morning Drive, WCPO-TV 24- Good Morning Tri-State, and monthly editor-in-chief guest spots on Fox19 Morning News with Sheila Gray. As part of its Women Excel (WE) initiative, the Cincinnati USA Regional Chamber named A-Line Magazine a 2011 WE Celebrate award finalist in the category Marketing to Women: Best Campaign of the Year. Negotiated event collaborations include Essencha Tea House, Krohn Conservatory, Eat Well, Paul Mitchell The School Cincinnati, and Brazee Street Studios.

In addition to ongoing editorial consultation, as editor-at-large, Turner-Yamamoto created, produced and wrote “House Calls”, a regular feature spread taking readers inside the homes and lives of Cincinnati's most fascinating high-profile women.




Liz Levin Nesting

DC Modern Luxury - January 2010

We worked with interior designer Liz Levin to define and distill the new Liz Levin Nesting brand. We wrote the website for the new online design resource and launched the business to local and nationally- targeted consumer and trade audiences. Secured media coverage included, House Beautiful, Better Homes & Gardens, DC Modern Luxury, The Washington Post, The Denver Post, The Chicago Examiner, AP and Creative wire stories, and viral blog coverage.




MyHelsinki

The City of Helsinki asked us to come on board as a collaborative partner in developing Invitation to Helsinki, a program that aimed to build lasting relationships between the national capitals of Washington, DC and Helsinki, Finland. With its compressed time frame, diverse programming, and demand for ongoing creative problem-solving, the project showcases the flexibility and creative muscle we pride ourselves on offering our clients.

 

photos by angie seckinger

We worked with Pluto Finland, a Helsinki-based production company, to research and identify the 12 talented Washingtonians in fields from design, to children’s education and the environment and beyond, who would travel by invitation to Helsinki on individual journeys. We interviewed participants and developed their stories and wrote additional text for the program websites www.myhelsinki.fi and www.invitationtohelsinki.fi.

We helped develop content and text for MyHelsinki, the exhibition on view at the Embassy of Finland, Washington, DC during May 2009 spotlighting the Invitation to Helsinki program participants’ Helsinki discoveries and impressions. We collaborated with the Embassy of Finland to develop programming, drive awareness, and attendance for the more than 30 events planned during the exhibition’s run, including negotiating the Embassy’s hosting of DC Modern Luxury’s pre-party for the White House Correspondents Dinner. Nearly 8000 visitors experienced MyHelsinki.

photo by ken wyner

Our targeted media outreach yielded feature coverage in The Washington Post: Style and Weekend, Post Express, DC Modern Luxury, Hemispheres, Where, Georgetowner, Greg’slist.com, and Bisnow.com, among others. The accompanying advertising plan executed by PBC provided strategic placements supporting secured editorial coverage.




Travis Price, Architect, Philosopher, Educator

travis price

We worked with green architectural pioneer Travis Price to promote his book The Archaeology of Tomorrow, published by California publisher Insight Editions, and to position Price as a noted national speaker. We leveraged the book's publication to expand Price's reputation as a lecturer with a visionary message about sustainable architecture for the 21st century and to create new venues for speaker events. To control costs, we conceived, wrote, oversaw, and continue to manage www.archaeologyoftomorrow.com a website designed to function as an electronic press kit to promote the book and Price's upcoming speaking engagements. Events secured to date include lectures at the National Building Museum, The Explorers' Club, The Urban Land Institute, The Telluride Film Festival, The AIA/NY, the AIA/DC, The National Geographic Society, and The Aspen Institute. We secured press exposure in more than 30 publications and radio interviews, including The Washington Post, The New York Times, Metropolitan Home, and AIA Magazine, Dwell, Plenty, The Kojo Nmamdi Show, The Mark Steiner Show, Maryland Public Radio, National Geographic Radio, Minneapolis Public Radio, and National Geographic World Talk. We placed The Archaeology of Tomorrow in key bookstores throughout the country, including the Museum of Modern Art (NY), the Museum of Contemporary Art (Los Angeles), the National Gallery of Art (DC), and Magers and Quinn (Minneapolis), among others.




718:

We worked with Gavin Benjamin, a designer based in New York and Pittsburgh, and his 718: line, to craft his message, develop his packaging, and do mini-launches of his furniture line nationally and in the Pittsburgh market, tying media releases to the International Contemporary Furniture Fair (ICFF) and the launch of new lines. A one-man start-up with limited capital, we collaborated with Gavin to create a low budget package with fresh appeal and a media plan that would expand in scope as the company grew.

ICFF 2001-
We worked with Gavin to secure and off-site event at Auto, bringing in Bombay Sapphire as liquor sponsor for the event. Media coverage included a profile in the 2001design issue of City Magazine distributed during the magazine's ICFF-sponsored events, and, in Pittsburgh, event and feature coverage in the homes & gardens section of the Pittsburgh Post Gazette Shady Ave. Magazine.
ICFF 2002-
We secured a six-page spread in the 2002 spring design issue of City, a product profile in Clear Magazine's design issue, and inclusion in a Washington Post feature on innovative table designs.
ICFF 2003-
We positioned Gavin as a lead exhibitor at Downtown at the Chelsea Hotel , a hip alternative trade show running concurrent with ICFF and focusing on emerging designers from the States and abroad. We brought him on board as a designer for Tissage du Monde to showcase his design talent and build market and manufacturer exposure in different media. Coverage included ID Magazine's ICFF Picks, Interior Design Spring Market tabloid (furniture and rugs), V, inclusion in an 8-page Interior Design feature on rugs and carpets, ICFF pick, washingtonpost.com.




Tissage du Monde

rug design by stephen watkins

Tissage du Monde, a new company producing and importing Tibetan carpets from Nepal, approached us for business development, marketing, and a branding plan that would separate them from their competitors and introduce their product to the trade and to consumers. Involved from name inception onward, we worked with the graphic designer to develop their visual message while we conceived and developed the defining identity of bringing together a diverse group of prominent designers from different cultures and design fields, including fashion, furniture, and interiors to create contemporary interpretations of this age-old tradition of rug-making. We researched and approached such designers as London-based fashion designer Shirin Guild, French furniture designer Douglas Mont, and British graphic designer Peter Saville, Madrid-based interior designer Daniela Gray, and New York-based interior designer Stephen Watkins, all of whom are now designing Tissage collections. We researched and approached Dutch product designers Marcel Wanders and Hella Jongerius, and jewelry designer Itazu, traveling to The Netherlands with a Tissage principal for initial meetings. Tissage is now in negotiations with these designers. Press coverage includes two features in Interior Design, V, ID, The Washington Post, washingtonpost.com, and Where.

design by ripe



MOD DECOR

Mod Decor, a contemporary home furnishings store in Gaithersburg, MD, approached us about repackaging their identity and re-launching the store. Through interviews with Nidhi Gupta,one of the store's owners and the personality that would be put forth to media and public, her love of color and the origins of that passion in her childhood in Northern India emerged as a key element in her story. Together we decided that fuchsia, the unusual color choice for a favorite aunt's wedding dress, should be the store's signature color, defining the physical space as well as the visual and verbal identity. The store was repainted with accent walls in fuchsia. We brought on board a visual merchandiser to refocus and edit merchandise display.The graphic designer we brought in was asked to develop logo and collateral materials that would reinforce the store description I had written (attached here for your review) and capture the sense of energy and play that define Nidhi's design esthetic. We developed the tagline "Life by Design" for the logo. The collateral materials, bright white paper with fuchsia logo and fuchsia back, were delivered to the press in a bright white folder. When opened, the package glows, perfectly conveying the spirit of "masti" the intoxication with life that defines Nidhi's style. Placements include Elle Décor, Washington Post Sunday Source, washingtonpost.com, Washington Business Journal.




Hotel George

In November 2001, responding to 9/11's impact on travel to Washington, DC, we worked with the Hotel George, to produce Destination DC Design, a four-day FAM trip focusing on style and design-driven businesses in Washington. Our goal was to show an upbeat side of DC to new audiences while positioning The Hotel George as Washington 's first and premier boutique hotel. We brought in as sponsors eighteen downtown restaurants, theaters, spas, museums, and design. We scheduled "Design Matters," Vega's ongoing series of designer events, to coincide with Destination DC Design. We launched the FAM (and Vega's event) on Penn Quarter's Third Thursday, the monthly evening celebration of art and design organized by the Downtown Arts Committee that attracts record crowds from the greater Washington, DC metropolitan area to revitalized downtown DC. Targeted press included style, design, shelter, and travel publications. Represented publications included: City Magazine, Dwell, Post, Arrive, The Delta Shuttle Sheet, The Washington Post Style section, Washington Entertains, The Boston Globe, The World & I, and Wine Spectator.

news



MATTHEW METZGER MATERIALITY COLLECTION PREVIEWS AT 14TH ANNUAL ARCHITECTURAL DIGEST HOME DESIGN SHOW, NEW YORK, NY

COLLECTION FEATURES CUSTOM AND LIMITED EDITION SCULPTURAL FURNISHINGS AND ATMOSPHERIC PAINTINGS





Metzger began his career as an attorney before discovering his true calling as a furniture designer/maker and painter. Coming to the arts through the study of literature and philosophy, he identifies his processes with anthropologist Claude Lévi-Strauss’s Bricoleur, the handyman working with a limited set of tools, methods, and materials to affect alchemical transformations. Whether in the coalescence of a remembered landscape emerging in the materiality of paint, or in the transformation of the patina of woods and metals, there’s a sense of magic and alchemy involved in his practice.

Furnishings in the Materiality collection celebrate the inherent imperfections of such woods as bleached and charred oak, bleached maple, and walnut, cast bronze, brass, corten steel, marble, and tumbled limestone and the unsettling of objects that emerges from the juxtaposition of these materials. Committed to clean lines, Metzger avoids unnecessary adornment and elements. His work embodies a quiet yet dramatic presence and speaks of the strength of such enduring influences as George Nakashima and Danish design, but is distinguished by his modern interpretation of understated beauty, combined materials, and reverence for nature. Based in southwestern Ohio and working with limited machinery, Metzger sources woods from Amish millers, fashions his metals in local foundries, and develops his own acid patinas, bleaches, and charring techniques. Inspired by wood’s integrity and unpredictability, he enjoys the creative and technical challenges of figured woods with their natural variants and patterns. Rescued at the right moment, the wood remains sound but marked by natural processes. “It’s about having respect for the wood, attunement to timing, and knowing when and how to work it,” says Metzger. “Of course it’s more complicated than that; there’s poetry to the process of calling out its inherent beauty.” The surface of a maple and cast bronze side table, made from spalted maple hand-bleached over 20 times, draws its particular and unpredictable beauty from black streaks throughout the wood formed by partial decay, or spalting, the activity of bacteria in the wood. A single red brass butterfly affixed over a natural knot and the cast bronze base create unlikely context. The wood is finished with hand-rubbed waxes.

Neither abstract nor figurative, Metzger’s paintings emerge from the coalescence of sense memories from nature remembered and imagined. “When you walk in fog, or try to hold on to the passage of a scudding cloud, what does that feel like? The paintings are about these and other ephemeral moments and sensing our place in that immensity.” Working with the traditional mediums of oil paint and egg tempera he makes, Metzger builds his images of clouds, light, and air with sometimes as many as 50 layers. In the work’s evocation of images that belong to the passing moment, to the world of change, Metzger captures and holds for us a poignant stillness.











 




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contact



+1.703.851.0380 | info@pickworthbell.com