contact: +1.703.851.0380 - info@pickworthbell.com |
c o m p a n y o v e r v i e w s t r a t e g i c p a r t n e r s |
Since 2000 pickworthbellcommunications has successfully launched, re-branded, developed publicity strategies, and publicized over 30 arts, cultural nonprofits, architects, authors, designers, and home design businesses. We work with such clients as the City of Helsinki and the Embassy of Finland, A-Line Magazine, FOTOFOCUS, the Pittsburgh AIDS Task Force, the DC Arts Commission, DC Film Festival, the Washington Antiques Show, and the Smithsonian Folklife Festival to shape their messaging, define and develop brands, orchestrate events, and position them in the media and marketplace. Style businesses launched include Boffi Georgetown, Relish, Vesta Home, Sanctuary DermaSpa, Apartment Zero, Vega, Contemporaria, Kevin Kopil New York, Mod Decor, and Tissage du Monde.
pickworthbell emphasizes working with clients on a highly individual basis to develop packaging, messaging, and branding that positions clients as style icons and industry experts. Strategies focus on building a strong relationship with the client, determining and shaping the client's story for journalists, editors, and producers, and placing it for maximum exposure. Central to our philosophy is the establishment of an enduring and credible presence for the client with the target audience.
Our exacting approach is supported by strong media relationships and coherent and distinctively packaged press materials and a distinctive virtual presence that set clients apart from the outset. We craft unique yet complementary identities for each our clients, allowing us to promote them effectively as individuals, while creating opportunities for national, regional, and local coverage for the client group as a whole. Media placements include Architectural Record, Interior Design, Plenty, Dwell, House Beautiful, Virginia Magazine, The New York Times, Wallpaper, HGTV, Lucky, Travel & Leisure, City Magazine, Elle Décor, Food & Wine, and Details. A key strength is the ability to identify stories and build projects and brands through the creation of unexpected and thought-provoking vehicles. We have conceived and produced more than 30 events including an architecture lecture series showcasing contemporary Washington architecture, a design series featuring such talents as Piero Lissoni and Karim Rashid, and a series of panel discussions and exhibitions looking at emerging talent in the visual arts, architecture, interior, and furniture design. We are expert at developing tactical relationships with other businesses, organizations, and creative talent to increase client market share and enhance visibility opportunities. Negotiated and secured sponsorships and partnerships include such style leaders as Amtrak Acela, ABC Radio, the Washington Project for the Arts, Pecha Kucha DC, Evian, Bombay Sapphire, Hemphill Fine Arts, Kimpton Hotels, The Hotel George, Metropolitan Home, Fashion Group International, Sassoon Salon Washington, Bang & Olufsen, The American Institute of Architects, Metropolis, Elle Décor, and Surface. |
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image: Tria Giovan / The Beach - Sagaponack, NY |