pickworthbell communications is an established boutique PR/branding firm based in the greater Washington, DC/Baltimore region and Cincinnati, Ohio. Since 2000, we have successfully launched, re-branded, developed publicity and advertising strategies, and publicized over 30 arts, cultural nonprofits, architects, photographers, authors, interior designers, magazines, and fashion, beauty, and home design businesses. We work with such clients as the City of Helsinki and the Embassy of Finland, A-Line Magazine, FOTOFOCUS Cincinnati, the Pittsburgh AIDS Task Force, the DC Arts Commission, DC Film Festival, the Washington Antiques Show, and the Smithsonian Folklife Festival to shape their messaging, define and develop brands, develop and execute advertising plans, orchestrate events, and position them in the media and marketplace. Businesses launched include A-Line Magazine, Boffi Georgetown, Relish, Vesta Home, Sanctuary DermaSpa, Apartment Zero, Vega, Contemporaria, Kevin Kopil New York, Mod Decor, and Tissage du Monde.
pickworthbell emphasizes working with clients on a highly individual basis to develop marketing, website messaging, and branding that positions clients as style icons and industry experts. Strategies focus on building a strong relationship with the client, determining and shaping the client's story for journalists, editors, and producers, and placing it for maximum exposure. Central to our philosophy is the establishment of an enduring and credible presence for the client with the target audience.
Our exacting public relations approach is supported by strong media relationships and coherent and distinctively packaged press materials an websites that set clients apart from the outset. We craft unique yet complementary identities and an online presence for each our clients, creating publicity opportunities for national, regional, and local coverage. Media placements include Architectural Record, Interior Design, Plenty, Dwell, House Beautiful, Virginia Magazine, Cincinnati Magazine, The New York Times, The Washington Post, Wallpaper, HGTV, Lucky, Travel & Leisure, City Magazine, Elle Décor, Food & Wine, and Details.
A key strength is the ability to identify stories and build projects and brands through the creation of unexpected and thought-provoking vehicles. We have conceived and produced more than 30 events including an architecture lecture series showcasing contemporary Washington architecture, a design series featuring such talents as Piero Lissoni and Karim Rashid, and a series of panel discussions and exhibitions looking at emerging talent in the visual arts, architecture, interior, and furniture design.
We are expert at developing tactical relationships with other businesses, organizations, and creative talent to increase client market share and enhance visibility opportunities. Negotiated and secured sponsorships and partnerships include such style leaders as Amtrak Acela, ABC Radio, the Washington Project for the Arts, Pecha Kucha DC, Evian, Bombay Sapphire, Hemphill Fine Arts, Kimpton Hotels, The Hotel George, Fashion Group International, Sassoon Salon Washington, Bang & Olufsen, The American Institute of Architects, Metropolis, Elle Décor, and Surface.
In a career shaped by immersion in the creative fields, principal Judith Turner-Yamamoto has worked in every aspect of the arts from alternative spaces, galleries, magazines, and museums, serving as curator, administrator, acting director, development and projects director, contributing editor, art critic, and head of public affairs, where she developed contacts in the museum, editorial, design, and arts communities. Prior to starting pickworthbell communications, she was head of public affairs for the Smithsonian's American Art Museum and its Renwick Gallery and a project director for SITES, the Smithsonian Institution Traveling Exhibition Service. She spent 15 years writing full-time on the arts, books, architecture, food, interiors and home products, fashion, travel, and design, securing over 1000 feature assignments in publications such as The Boston Globe Magazine, Elle, Interiors, City, Travel & Leisure, Colonial Homes, Home & Design, Neiman Marcus The Book, USAir Magazine, Hearst Special Publications, The Los Angeles Times, Classic American Homes, American Photo, and Southern Accents, and she continues to contribute to select publications. An award-winning fiction writer and poet, she graduated with high honors from Guilford College with Bachelor's degrees in art history and Spanish and holds a Masters degree in art history from the American University.
PBC/ Baltimore director Carrie Ann Miller is a marketing and branding specialist for architectural and design firms. Her experience includes over a decade as in-house marketing director for A/E companies. She began her career in communications as a media specialist for the Smithsonian's American Art Museum and the Renwick Gallery. She was an editor at American Style Magazine, and marketing and public relations director for Bibelot Bookstores, an independent chain in Baltimore, Maryland. She has a bachelor's degree in English & Art History from Salisbury University, Maryland, and is pursuing an MBA at University of Maryland, University College. Carrie Ann is an active member of the Society for Marketing Professional Services, the Urban Land Institute, and the Society of American Military Engineers.
Creative Consultant Amy Pickworth has extensive experience in the arts as a visual artist andteacher and, since 1993, as a writer and editor for various Smithsonian organizations, including the Smithsonian American Art Museum and the National Museum of the American Indian. Most recently shecompleted the film script and website for the retrospective Fritz Scholder: Indian/Not Indian, a major two-partexhibition on view at the Smithsonian National Museum of the American Indian in New York and Washington beginning November 2008.She works regularly with the Rhode Island School of Design and the RISD Museum and recently served as the marketing and public affairs coordinator for the FirstWorks Festival, a month-long series of performing-arts events sponsored by the city of Providence.Before moving to Rhode Island, Amy also wrote about galleries for washingtonpost.com. She graduated Phi Beta Kappa from Ohio Wesleyan University with a bachelor's degree in painting and drawing, and she holds an M.Ed. in arts education from the University of Maryland at College Park .
Communications Specialist Katie Mobley has extensive experience in website and social media content, technical, journalistic, creative, and marketing writing, as well as editing, research, and document creation. For the past eight years, Katie has written on travel, education, home products, food, and the arts, in such publications as Philadelphia Home. Katie graduated with honors from Washington College in Chestertown, Maryland with bachelor’s degrees in English and psychology and a minor in art history.
American Institute of Architects , Washington Chapter
Art Academy of Cincinnati
Back Tree Service
Bang & Olufsen
Barefoot Wine & Bubbly
Capitol Pecha Kucha
Cassinelli's Glendale Nursery
Cincinnati Center City Development Corporation
Cincinnati Park Board
Consulate-General of Japan in Detroit
Embassy of Japan in the United States of America
Essencha Tea House & Fine Teas
Fashion Group International
Federal City Caterers
First Vine Import + Sales
Hemphill Fine Arts
HGC Construction, Inc.
HOME AND DESIGN Magazine
Japan America Society of Greater Cincinnati
Mount Adams Pavilion
Ohio Buddhist Vihara
Sidra Forman Flowers
Simpson & Sons, Inc.
Spirit of Place-Spirit of Design
Structural Systems Repair Group
THP Limited Inc.
Toyota Motor Engineering and Manufacturing North America, Inc.
Van Praag Productions
Washington Project for the Arts
Wayne Buildings, Inc.
WNKU Public Radio
Elena Dorfman / Empire Falling
Literacy Works, Book Bash
Kim MacQuarrie / The Last Days of the Incas
Travis Price / The Archaeology of Tomorrow
Tria Giovan / Sand Sea Sky - The Beaches of Sagaponack
Susan Vreeland / Luncheon of the Boating Party
City of Helsinki, Finland
DC Arts Commission
Embassy of Finland, Washington, DC
Filmfest DC , Washington 's International Film Festival
Global Tree Project
Greening America / Architect of the Capitol
Kyoto Art Walk
National Musical Arts
Smithsonian Folklife Festival
Aviva Rahmani, Environmental Artist
Susan Beimler Interior Design
Diane Gordy Design
Ella Scott Design
Helsinki Design Week
David Jones Architects
Kelley Interior Design
Kevin Kopil Furniture Design
Liz Levin Interiors / Liz Levin Nesting
Tracy Morris Design
Travis Price Architects
718: Contemporary Wood Furniture
Stephen Watkins Design
Taurus Development Group
Tissage du Monde
Hotel George / Bistro Bis
Helsinki Eat and Joy
OBIE'S by the sea
The Prime Rib
Elán Centers for Rejuvenation
Ernst & Young
Pittsburg AIDS Task Force
Washington Antiques Show
National Symphony Orchestra's Celebrations
National Symphony Orchestra's Decorators' Show House
AP Wire Service
ABC Radio, Travel Detective
The Artist’s Magazine
Art & Antiques
Antiques and Fine Art
B. Smith With Style
Baltimore City Paper
Better Homes & Gardens
CBS, The Morning Show
CSPA - The Center for Sustainable Practice in the Arts
DART Design Art Daily
DC Modern Luxury
East Hampton Star
Food & Wine
Home & Design
House & Garden Television (HG-TV)
La Lettre de la Photographie
Luxe Interiors + Design
Morning Edition, NPR
New England Home
New York Post
New York Times: Arts, House & Home, Dining In
New York Times T Magazine
PDN - Photo District News
The Photo Review
Pittsburgh Post Gazette
Portland Press Herald
PreservationNation - National Trust for Historic Preservation
Preview: Coldwell Banker
San Francisco Chronicle
Travel & Leisure
VM + SD
Voice of America
Washington Business Journal
Washington City Paper
Washington Home & Design
Washington Post: Style, Home, Weekend, Business
Washington Post Magazine
During a two-year engagement with FOTOFOCUS Cincinnati, a new nonprofit photography organization, we worked on organization identity and the development, launch, branding, and programming of an upcoming month-long photography festival. First serving on the advisory committee, PBC became FOTOFOCUS spokesperson, promoting the organization and its forthcoming festival to city leaders, regional tourism bureau, and the 70 museums, galleries, universities, and neighborhood arts centers, that became exhibition venues. We developed all website messaging, video scriptwriting, press materials, and media outreach. We researched and executed a $100,000. national advertising campaign with 2.5 million impressions, negotiating all media buys and executing insertion orders. We edited, wrote content, and provided production management for a 64-page magazine inserted regionally in the New York Times and in CityBeat reaching an audience of 63,000.
We brought on board 6 media partners -- The Cincinnati Enquirer, CityBeat, WNKU, Cincinnati Magazine, Aequai, and WKRC TV, negotiating partnership parameters. Highlights of secured press coverage include 3 New York Times placements, articles in 40 online magazines and blogs, and 42 placements in Cincinnati-based publications. Over 20,000 people attended FOTOFOCUS exhibitions and programming.
We launched A-Line Magazine, a new women’s magazine with a unique niche among Greater Cincinnati media with its focus on locally sourced fashion and beauty trends, local style-maker profiles, and coverage of cultural, culinary, and crafty women and organizations. We developed all messaging and generated awareness in the media and in general audiences, as well as providing editorial staff media training and sales force talking points and training.
Secured media coverage included WNKU Morning Drive, WCPO-TV 24- Good Morning Tri-State, and monthly editor-in-chief guest spots on Fox19 Morning News with Sheila Gray. As part of its Women Excel (WE) initiative, the Cincinnati USA Regional Chamber named A-Line Magazine a 2011 WE Celebrate award finalist in the category Marketing to Women: Best Campaign of the Year. Negotiated event collaborations include Essencha Tea House, Krohn Conservatory, Eat Well, Paul Mitchell The School Cincinnati, and Brazee Street Studios.
In addition to ongoing editorial consultation, as editor-at-large, Turner-Yamamoto created, produced and wrote “House Calls”, a regular feature spread taking readers inside the homes and lives of Cincinnati's most fascinating high-profile women.
We worked with interior designer Liz Levin to define and distill the new Liz Levin Nesting brand. We wrote the website for the new online design resource and launched the business to local and nationally- targeted consumer and trade audiences. Secured media coverage included, House Beautiful, Better Homes & Gardens, DC Modern Luxury, The Washington Post, The Denver Post, The Chicago Examiner, AP and Creative wire stories, and viral blog coverage.
The City of Helsinki asked us to come on board as a collaborative partner in developing Invitation to Helsinki, a program that aimed to build lasting relationships between the national capitals of Washington, DC and Helsinki, Finland. With its compressed time frame, diverse programming, and demand for ongoing creative problem-solving, the project showcases the flexibility and creative muscle we pride ourselves on offering our clients.
We worked with Pluto Finland, a Helsinki-based production company, to research and identify the 12 talented Washingtonians in fields from design, to children’s education and the environment and beyond, who would travel by invitation to Helsinki on individual journeys. We interviewed participants and developed their stories and wrote additional text for the program websites www.myhelsinki.fi and www.invitationtohelsinki.fi.
We helped develop content and text for MyHelsinki, the exhibition on view at the Embassy of Finland, Washington, DC during May 2009 spotlighting the Invitation to Helsinki program participants’ Helsinki discoveries and impressions. We collaborated with the Embassy of Finland to develop programming, drive awareness, and attendance for the more than 30 events planned during the exhibition’s run, including negotiating the Embassy’s hosting of DC Modern Luxury’s pre-party for the White House Correspondents Dinner. Nearly 8000 visitors experienced MyHelsinki.
Our targeted media outreach yielded feature coverage in The Washington Post: Style and Weekend, Post Express, DC Modern Luxury, Hemispheres, Where, Georgetowner, Greg’slist.com, and Bisnow.com, among others. The accompanying advertising plan executed by PBC provided strategic placements supporting secured editorial coverage.
We worked with green architectural pioneer Travis Price to promote his book The Archaeology of Tomorrow, published by California publisher Insight Editions, and to position Price as a noted national speaker. We leveraged the book's publication to expand Price's reputation as a lecturer with a visionary message about sustainable architecture for the 21st century and to create new venues for speaker events. To control costs, we conceived, wrote, oversaw, and continue to manage www.archaeologyoftomorrow.com a website designed to function as an electronic press kit to promote the book and Price's upcoming speaking engagements. Events secured to date include lectures at the National Building Museum, The Explorers' Club, The Urban Land Institute, The Telluride Film Festival, The AIA/NY, the AIA/DC, The National Geographic Society, and The Aspen Institute. We secured press exposure in more than 30 publications and radio interviews, including The Washington Post, The New York Times, Metropolitan Home, and AIA Magazine, Dwell, Plenty, The Kojo Nmamdi Show, The Mark Steiner Show, Maryland Public Radio, National Geographic Radio, Minneapolis Public Radio, and National Geographic World Talk. We placed The Archaeology of Tomorrow in key bookstores throughout the country, including the Museum of Modern Art (NY), the Museum of Contemporary Art (Los Angeles), the National Gallery of Art (DC), and Magers and Quinn (Minneapolis), among others.
We worked with Gavin Benjamin, a designer based in New York and Pittsburgh, and his 718: line, to craft his message, develop his packaging, and do mini-launches of his furniture line nationally and in the Pittsburgh market, tying media releases to the International Contemporary Furniture Fair (ICFF) and the launch of new lines. A one-man start-up with limited capital, we collaborated with Gavin to create a low budget package with fresh appeal and a media plan that would expand in scope as the company grew.
We worked with Gavin to secure and off-site event at Auto, bringing in Bombay Sapphire as liquor sponsor for the event. Media coverage included a profile in the 2001design issue of City Magazine distributed during the magazine's ICFF-sponsored events, and, in Pittsburgh, event and feature coverage in the homes & gardens section of the Pittsburgh Post Gazette Shady Ave. Magazine.
We secured a six-page spread in the 2002 spring design issue of City, a product profile in Clear Magazine's design issue, and inclusion in a Washington Post feature on innovative table designs.
We positioned Gavin as a lead exhibitor at Downtown at the Chelsea Hotel , a hip alternative trade show running concurrent with ICFF and focusing on emerging designers from the States and abroad. We brought him on board as a designer for Tissage du Monde to showcase his design talent and build market and manufacturer exposure in different media. Coverage included ID Magazine's ICFF Picks, Interior Design Spring Market tabloid (furniture and rugs), V, inclusion in an 8-page Interior Design feature on rugs and carpets, ICFF pick, washingtonpost.com.
Tissage du Monde, a new company producing and importing Tibetan carpets from Nepal, approached us for business development, marketing, and a branding plan that would separate them from their competitors and introduce their product to the trade and to consumers. Involved from name inception onward, we worked with the graphic designer to develop their visual message while we conceived and developed the defining identity of bringing together a diverse group of prominent designers from different cultures and design fields, including fashion, furniture, and interiors to create contemporary interpretations of this age-old tradition of rug-making. We researched and approached such designers as London-based fashion designer Shirin Guild, French furniture designer Douglas Mont, and British graphic designer Peter Saville, Madrid-based interior designer Daniela Gray, and New York-based interior designer Stephen Watkins, all of whom are now designing Tissage collections. We researched and approached Dutch product designers Marcel Wanders and Hella Jongerius, and jewelry designer Itazu, traveling to The Netherlands with a Tissage principal for initial meetings. Tissage is now in negotiations with these designers. Press coverage includes two features in Interior Design, V, ID, The Washington Post, washingtonpost.com, and Where.
Mod Decor, a contemporary home furnishings store in Gaithersburg, MD, approached us about repackaging their identity and re-launching the store. Through interviews with Nidhi Gupta,one of the store's owners and the personality that would be put forth to media and public, her love of color and the origins of that passion in her childhood in Northern India emerged as a key element in her story. Together we decided that fuchsia, the unusual color choice for a favorite aunt's wedding dress, should be the store's signature color, defining the physical space as well as the visual and verbal identity. The store was repainted with accent walls in fuchsia. We brought on board a visual merchandiser to refocus and edit merchandise display.The graphic designer we brought in was asked to develop logo and collateral materials that would reinforce the store description I had written (attached here for your review) and capture the sense of energy and play that define Nidhi's design esthetic. We developed the tagline "Life by Design" for the logo. The collateral materials, bright white paper with fuchsia logo and fuchsia back, were delivered to the press in a bright white folder. When opened, the package glows, perfectly conveying the spirit of "masti" the intoxication with life that defines Nidhi's style. Placements include Elle Décor, Washington Post Sunday Source, washingtonpost.com, Washington Business Journal.
In November 2001, responding to 9/11's impact on travel to Washington, DC, we worked with the Hotel George, to produce Destination DC Design, a four-day FAM trip focusing on style and design-driven businesses in Washington. Our goal was to show an upbeat side of DC to new audiences while positioning The Hotel George as Washington 's first and premier boutique hotel. We brought in as sponsors eighteen downtown restaurants, theaters, spas, museums, and design. We scheduled "Design Matters," Vega's ongoing series of designer events, to coincide with Destination DC Design. We launched the FAM (and Vega's event) on Penn Quarter's Third Thursday, the monthly evening celebration of art and design organized by the Downtown Arts Committee that attracts record crowds from the greater Washington, DC metropolitan area to revitalized downtown DC. Targeted press included style, design, shelter, and travel publications. Represented publications included: City Magazine, Dwell, Post, Arrive, The Delta Shuttle Sheet, The Washington Post Style section, Washington Entertains, The Boston Globe, The World & I, and Wine Spectator.
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